Start with the questions customers ask
People rarely read a whole website. They arrive with one or two questions: do you do what I need, do you work near me, and how do I get in touch. A good one-page site answers those before anything else.
The essentials
- What you do, in one sentence, near the top
- Where you work: the neighbourhoods or cities you serve
- Real photos of your own work
- A way to ask for a quote or call, visible without scrolling on a phone
- Your contact details as real text, not only inside an image
- A short note about who you are, so people know who they’ll be dealing with
What you can leave out
- A long company history
- A blog you won’t keep up
- Stock photos that could belong to any business
- A list of every service you have ever offered
Make it work on a phone
Many of your visitors will be holding a phone. Buttons should be big enough to tap, the phone number should call when tapped, and the text should be readable without zooming. If it works well on a phone, it will usually work well everywhere.
Check it yourself
Ask someone who doesn’t know your business to find your phone number and your service area. If they can do it in a few seconds, the page is doing its job. If not, that is the first thing to fix.
Next guide: How to prepare for a website quote